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  • Public Relations
  • Advertising/ Marketing
  • Event Planning

FAVORable Public Relations

  • What is PR?
    • The intention of public relations efforts is often to create good will, to keep the company and/or product in front of the public, or to humanize a company so the public relates to its people or reputation rather than viewing the company as a non-personal entity.
    • The public often sees public relations messages that have been covered by the media as more neutral or believable.
    • Coverage in mass media is not paid for.
    • Interpretation of the message and timing are in the hands of the media.
    • Writing style relies heavily on journalism talents - any persuasion is artfully inserted in the fact-based content.
  • Create an individualized PR plan for your business   
    • Define your business
    • Define your customers
    • Define your plan and budget
  • Preparation of public relations material.   
    • A press package is the foundation of any media relations program writing
  • Writing press releases/media advisories
    • Announcements
    • Major Announcements
    • Trend Releases
    • Video Releases
  • Crisis Communications
    • A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company.
    • It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner.
    • If handled professionally, the crisis can be adverted and damage can be minimized.
  • Reputation Management
    • Internet reputation management complaint web sites have become the tool of choice for irritated customers, disgruntled employees, political activists and anyone else to air their dislikes economically and effectively. Concealed by anonymity and powered by a worldwide audience, Internet complainers can impose chaos on your smaller business. 
    • 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com, December 2008)
    • More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)
  • Community Relations and Social Responsibility
    • Good community relations programs offer small businesses a wide variety of benefits.  They give employees a reason to be proud of the company, which increases loyalty and may help to reduce labor and production costs.
    • A company with happy employees and a good reputation in the community is likely to attract highly qualified new employees. A small business might generate new business through the contacts and leads it generates in its community relations activities.
  • Internal Communications
    • We assist clients with drafting and editing internal communications. From memos to newsletters and more, we analyze the client's position and convey their message with succinct and informative copy.

 

Working with the media
At Favor Consulting Group we understand how important it is to communicate effectively with the media.  Our professionals have established relationships with local and national media combined with over twenty years experience working with national and local media to generate the best possible coverage for our clients.  Here are a few of the media services we offer:pr

  • Developing a media list
  • Successful methods to contact the media
  • News release and distribution services
  • How to organize a news conference
  • Media training

 

FAVORable Advertising/Marketing


  • Branding
    • Branding is one of the most critical and often misunderstood aspects of advertising/marketing.  We work with our clients to create brands that capture their strengths. Our thorough surveys and market research always gives the client a wide range of options.
  • Collateral Material
    • Often, nothing says more about a small business than its key collateral pieces. At Favor, we work closely with clients to design pieces that effectively capture their message. We balance stunning design with award-winning copy to inform and influence the consumer.
    • Promotional items should be unique, practical and directly related to the nature of your product or business.
  • Competitive Analysis
    • Understanding your competition is the first step to an effective advertising campaign.  We thoroughly research your direct and indirect competitors so we can understand how to leverage your business against current promotions, past trends and future forecasts.
  • Media Buying
    • Our capable consultants handle all facets of media research, negotiations and placement for print, radio, TV, web and outdoor.  We constantly review critical data to stay on top of the ever-changing media landscape.
    • We place advertising for our clients in the most appropriate, cost effective and efficient medium for their particular needs. And because we buy in volume, we’re able to achieve the lowest possible rates to meet our clients’ budgets.
  • Outdoor 
    • Favor Consulting can research, design and place billboards and other outdoor advertising throughout the country. We understand that billboards must be more than attractive to be effective. They must adhere to a set of creative concepts and design guidelines that will immediately capture the target market’s attention, and generate an immediate call to action.
  • Print
    • Favor places and designs thousands of print ads in hundreds of newspapers and magazines each year. We understand the nuances of print media and we stay up-to-date on the latest design techniques and trends in the marketplace.
    • Our highly-creative staff works as a team to develop print concepts that will both grab the consumer's attention and communicate a clear and effective message. We track the effectiveness of print advertising to provide our clients with real numbers that tell them how well their print advertising campaign is working.
  • Radio and Television  

     

    • We have the capability to produce, record, edit and place effective professional television and radio commercials for your smaller business. 
    • A poorly produced commercial can have a highly detrimental effect on your advertising campaign's effectiveness and may leave consumers with the idea that your company is cheap, cheesy, and out of touch.
  • Social Media Marketing

     

    • Small businesses who use the power of social media to market their product find that it is a cost effective method that yields measurable results.  Although social media is the newest far-reaching marketing tool for smaller businesses, there is a proven strategy to place advertising on the sites and get the results you desire.

 

FAVORable Event Planning

A well planned event will help your smaller business stand out from the rest.  Favor Consulting Group uses licensed Certified Special Events Professional’s (CSEP) that are more than capable of handling your business event planning needs. 

  • Grand Openings
  • Conferences
  • Open Houses
  • Product Launch
  • Milestone Celebrations
  • Fundraisers
  • Video Production
    • Whether it's a corporate overview video or a product use piece, Favor has written, directed and produced numerous videos. Our Emmy® Award winning consultants will ensure your video meets the professional standards you expect from a production company.  We have access to top industry equipment our post production consultants create dynamic results at a reasonable cost.